Many of us (especially East Coasters in the US like me) we are starting to realize that the last few days of summer are upon us this Labor Day weekend. Many of us are also contemplating how can we hold onto the feeling of summer in our homes as we transition into the fall season? So I knew it was perfect timing this week to talk Meg Young, the founder of Cailini Coastal, and dig into how can we keep the coastal vibes of tranquility and relaxation in our homes all year round. I also was excited to learn about how Meg has been able to start a business during 2020, such a tumultuous time, and why it was so important to Meg that her business had a purpose.

Cailini Coastal specializes in the coastal finishing touches that make a room feel complete and turn a house into a home. From floor coverings to kitchen accessories and wall art, Cailíní Coastal offers high quality and unique coastal-inspired décor, blending a laid-back California look with a timeless East Coast elegance. In April of 2020, Cailini Coastal was founded by Meg Young, a former PR pro and lifelong design aficionado who sought to offer only the best quality pieces that you couldn’t find everywhere. The types of special pieces she would find at a local shop while vacationing in coastal towns like Santa Barbara or Nantucket. While many retailers in the home space focus on furniture and offer a limited selection of decor and accessories, Meg saw an opportunity to bring shoppers like herself a curated destination for home accessories with a wide breadth of well-designed products. Among its offering is a large collection of blue and white ginger jars, quintessential coastal accents like woven mirrors, recycled sea glass beads, and rattan trays and a curated art shop featuring up-and-coming female artists from around the country.

Meg knew she wanted to use her business to impact others in a direct and positive way. Family Promise is an organization that Meg’s late mother was actively involved with, so it feels only natural that Meg carry on her mother’s work and partnered with the nonprofit during the brand’s launch in the height of the pandemic. Cailini Coastal pledged 100% of their proceeds for the first six months in business after their April 2020 launch to assist in the drastic increase in need caused by the COVID pandemic and donated $15,000. Going forward, Cailini Coastal will continue to partner with the non-profit and work closely with the national headquarters and local Los Angeles affiliate to support their ongoing programs and help to raise awareness around the crisis of family homelessness.

The interior design game is also back, I discuss with Meg how can we translate coastal style into our fall trends? I focused on The Top Fall Decorating Trends to Cozy Up Your Home According to Designers written by Jessica Bennett for Better Homes & Gardens.  This week’s shoppable mood board is all about how pieces from Cailini Coastal and other coastal inspired shops can help you enjoy the coastal vibes all year long.