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BOXI by Semihandmade, Founder John McDonald

May 23, 2022

BOXI by Semihandmade, Founder John McDonald

This week I'm talking with John McDonald, the Founder of BOXI by Semihandmade. I dig into how John started his original business Semihandmade, and how it has it evolved into his latest business endeavor- BOXI. For those of you listening this week, who have questioned whether or not you are on the right path or not, this interview is for you. John takes you through his career where there are plenty of ups and downs, bad choices, and happy mistakes that have made him the successful business owner he is today.

kitchen

John McDonald founded Semihandmade in 2011 with a goal of using IKEA cabinets as a base for custom kitchens at a competitive price. Eleven years and twenty-five-thousand projects later, Semihandmade boasts eighty-plus employees, collaborations with brands such as Ceasarstone and Café Appliances, and showrooms in LA, NY, Chicago, Minneapolis, and Seattle. The company has been listed on Inc. Magazine’s fastest-growing private US companies list each of the last six years. In 2021, Semihandmade launched BOXI, the first US-built, direct-to-consumer cabinet system for the entire home. Rejuvenation (Williams-Sonoma) will be featuring BOXI cabinets in multiple showrooms and their website in Spring/Summer 2022.


This week’s Interior Design Game: Love it or Hate it and why?  John  and I focus on this article from Martha Stewart Living, These Kitchen Design Trends Will Dominate in 2022 by Kelsey Mulvey.  his week’s shoppable mood board is all about my conversation with John, and some of the like-minded businesses John has worked with over the years.

semihandmade boxi dtc cabinetry
  1. 6 samples includes Oat Slab, Rye Slab, Ice Slab, Peppercorn Edge, Mushroom Slab and Salt Shaker- Box Set
  2. This company specializes in slipcovers for IKEA furniture- Allerum Sofa Bed Cover
  3. BOXI kitchen collab with Rejuvenation- Kitchen Design
  4. Legs that you can order to add to any an IKEA piece of furniture- Hedvig Wide 160 in Shiny Brass
  5. An alternative to wood, bamboo shelves by BOXI- Bamboo Floating Shelf
  6. Residential project from Barbara Bestor, the architect that helped Semihandmade grow- Ojai House
  7. The colorful kitchenware that goes well with any modern BOXI kitchen- Cookware Set Perracotta
  8. You can also source hardware from BOXI by Semihandmade- Hardware Collection
BOXI marketing
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