#28TM: SHOPBLACKCT

The mission of SHOPBLACKCT.com is to challenge structural racism and transform the legacy  of economic and social inequity in the U.S. by providing a platform to drive business to and  awareness of local Black-owned businesses. 

The success of SHOPBLACKCT.com is thanks to many people working together to make a  difference by spreading the word about our site and offering resources to elevate and amplify  Black-owned businesses in Connecticut. A team of volunteers give their time, energy and talent  to keep this site running and relevant. Team members do not profit anything off of the site nor is  the site used for any financial or personal gain. This effort is 100% about giving, lifting up others  and expecting nothing in return. 

I asked one of the many volunteers that work together to make SHOPBLACKCT a reality, what does Black History Month mean to them this year? Read below for their thoughts.

With Black History Month upon us, it is important to recognize how vital Black-owned  businesses are to the American economy and celebrate their many contributions Black  entrepreneurs have made throughout history. 

Supporting Black entrepreneurship generates growth and opportunity in multiple ways through  our communities.Yet, Black-owned businesses receive less business financing, less often and at  higher rates, with just 1% obtaining a business loan in their first year. Compounded by the effects  of the COVID-19 pandemic, they continue to face disproportionate challenges to succeeding and  expanding. One way to help? Support local Black-owned businesses. Our goal is to amplify and  elevate Black-owned businesses in Connecticut, encouraging consumers to choose to "shop  Black" in an effort to address systemic racism and economic inequalities that exist. 

ShopBlackCT.com has brought together tens of thousands of people (if not more!) across Connecticut and the United States through our free platform. While we love connecting virtually, we are looking forward to having some in-person events where we can foster community on an even deeper level.