Today, I wanted to share you with you some behind-the-scenes info on Aphrochic's first of fifteen photo shoots. These photo shoots are focused on Aphrochic's first book on modern, soulful style. Jeanine and I started bright in early in Brooklyn at 7:30A to pick up fresh cut flowers and vegetables from a local Korean market in the area. After that it was two cups of chai lattes, and we were off to work at Melene's beautiful home in Bedstuy.
As the stylist for this book, my focus was to ensure that the rooms were beautiful with a homely feel to the room settings. A key focus of Modern, soulful style is to find interiors that are contemporary in style and are also lived in. Malene's home absolutely exudes this feeling with her teal and lavender stained wood floors and an array of colors bouncing off the walls. She has a great mix of old and new furniture that make this space not only intimate, but also personalized with Malene's touch.
Leon and Bryan work on the videography side of the project. They focus on the behind-the-scenes footage of each photo shoot. They also colloborate on an interview series with each home owner to discuss their process and inspiration to decorate their homes.
Here is a photo of Jeanine selecting some beautiful hydrangeas, and mixture of other colorful flowers to add a little pop to the home owner's interiors.
Here is Felicia Shelton, the photographer for this book capturing some elements from Melene's home. Felicia spent almost an hour or more in each room setting to capture the right shots for the book.
Leon Belt doing some videography of the built in shelves in Melene's kitchen.
Hey everyone, check out a sneak peak of the house tours Jeanine and I went on last month scouting for homes in New York City. It was so much fun spending a day in Brooklyn and Harlem looking at one beautiful interior after another. Oh, I daydream for the day my home will looks as fabulous!
Here is the behind the scenes set-up of AphroChic for the Maison et Object show in Paris, France. We were a team of three: Jeanine Founder of AphroChic, Bryan, husband and Co-founder, and myself, sister and stylist. It was a family affair. We started out with a 16x16 square foot space, the intent of installation was modern, simple, and clean lines. Jeanine chose white bookcases, white walls, and simple white frames and hardware to present the product. The main reason we chose all white elements in the space, is that the AphroChic collection is rich in colors and patterns, and to ensure the product was the main focus, all of the other elements were silenced with simple lines and a white color pallette. In less than 24 hours, and several trips to IKEA, the space was complete.
In case you haven't heard the news, AphroChic is coming out with a book, and I am the stylist! We are currently looking for interiors with color, no fear of mixing pattern on pattern, and of course, your space must be chic. To submit your home please enter. Deadline for home submissions is September 15th.
Check it out! I worked on an exciting project as a stylist for AphroChic for Matchbook Magazine. I helped my sister transform her backyard patio from a bare space to an outdoor dining oasis. To see more from this rooftop soiree click here.